ANA SIGÜENZA

AUTOSTAD. OPENING CLIP

Graphic design and animation of the audiovisual work presented in SEAT’s stand at Volkswagen’s Autostad in 2010 in Germany. The graphic proposal consists in showing three different concepts: «design», «sport» and «young » aiming to give a fresher and youth-targeted vision for the brand. Mainly, when referring to “young” concept, I worked with images shot against a chroma key background to integrate then the actors in several virtual backgrounds later and to treat them as if they were flat and solid-colour-filled images. To shoot against a chroma key background also allowed the use of a virtual camera when post-producting.

Client: SEAT

Produced by Sono Tecnología Audiovisual

Year: 2010